Are you tackling your basket abandonment issues?

If you have an e-commerce website you need to be aware of the lost sales opportunities that basket abandonment causes. You know, when people add things to their basket but then click away before completing the purchase.

It’s a big issue and this infographic by my friends at dotmailer explains why…

Basket abandonment
Click to see full size

So, what can you do about it? Set up an automated email programme that brings people back to your site to complete the purchase. You need an email service provider/marketing automation platform and an integrated CRM system ideally but you really need those things anyway to best serve your customers interests.

I’m busy working on an a whole series of automated email programmes at the moment and will let you know how it goes…

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